- Some users are seeing optical character recognition (OCR) as part of On Tap, but the implementation seems very early.
- This new feature will let you recognizing the text in photos to perform searches, like that weird Marc Jacobs label below and Artem’s name above.
- The first thing to note, this doesn’t appear to work on all phones equally. OCR will give you different results on the same photos.
Android Police :
This feature will use camera viewfinder or in the Photos app. You can just point the camera at some text and (maybe) get Google Now cards. I say “maybe” because this is a very hit or miss feature. I suppose that’s par for the course with Google Now on Tap, but this is even more so. Some of the images I’m testing with have pulled up results for text off to the side, leaving the obvious subject alone. However, I did manage to pull up a navigation card using the camera viewfinder today, which was really neat. It also only appears to work in the Google Camera viewfinder as far as cameras go. Some gallery apps seem more reliable with photos than others. Basically, there are a lot of caveats.