Before this, whenever we Google our name, it gave us related search and our social media profiles. Now, they added a new widget at the bottom of the search page, to set-up an alert and easily keep track of any new mentioned on the web.
You will be redirected to the another page when you click on the widget. Fill that form to set-up the alert notification and Google will start track of anybody who mentions you on the internet.
You will be surprised to see a whole lot of info about yourself on the Internet. As the Google knows a lot about you.